WHITE PAPER:   Posted: 07 Oct 2009 | Published: 07 Oct 2009
In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Get This Now

WHITE PAPER:   Posted: 07 Oct 2009 | Published: 07 Oct 2009
This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
Get This Now

WHITE PAPER:   Posted: 07 Oct 2009 | Published: 07 Oct 2009
This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts.
Get This Now

WHITE PAPER:   Posted: 07 Oct 2009 | Published: 07 Oct 2009
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Get This Now

WHITE PAPER:   Posted: 07 Oct 2009 | Published: 07 Oct 2009
Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues.
Get This Now

WHITE PAPER:   Posted: 15 Sep 2009 | Published: 14 Sep 2009
Overall Web performance - including availability, responsiveness and consistency - can have a huge impact on an online retailer's revenues, brand and customer satisfaction. Read this whitepaper to learn 12 tips to assess online retail readiness for the upcoming holiday season.
Get This Now

WHITE PAPER:   Posted: 21 Aug 2009 | Published: 01 Dec 2008
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
Get This Now

WHITE PAPER:   Posted: 21 Aug 2009 | Published: 19 Aug 2009
This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
Get This Now

WHITE PAPER:   Posted: 21 Aug 2009 | Published: 01 Dec 2008
Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
Get This Now

WHITE PAPER:   Posted: 19 Jun 2009 | Published: 19 Jun 2009
Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully.
Get This Now

WHITE PAPER:   Posted: 19 Sep 2008 | Published: 19 Sep 2008
This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
Get This Now

WHITE PAPER:   Posted: 26 Sep 2007 | Published: 01 Sep 2007
Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Get This Now