WHITE PAPER:   Posted: 21 Aug 2009 | Published: 19 Aug 2009
This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
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WHITE PAPER:   Posted: 04 Nov 2009 | Published: 02 Nov 2009
Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
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WHITE PAPER:   Posted: 29 Oct 2009 | Published: 02 Jun 2009
Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
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WHITE PAPER:   Posted: 05 Dec 2008 | Published: 05 Dec 2008
The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.
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WHITE PAPER:   Posted: 21 Aug 2009 | Published: 01 Dec 2008
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
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WHITE PAPER:   Posted: 20 Feb 2009 | Published: 20 Feb 2009
This paper explores core principles companies can use to help them select a CRM system.
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WHITE PAPER:   Posted: 23 Jul 2009 | Published: 23 Jul 2009
How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
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WHITE PAPER:   Posted: 07 Nov 2007 | Published: 01 Apr 2007
This white paper describes the concept of “CRM without compromise,” elucidating how organizations can maximize their results by taking a more structured, holistic approach to CRM across the enterprise to gain a competitive advantage and profitable growth.
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WHITE PAPER:   Posted: 20 Feb 2009 | Published: 20 Feb 2009
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
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WHITE PAPER:   Posted: 21 Aug 2009 | Published: 01 Dec 2008
Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
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WHITE PAPER:   Posted: 04 Jun 2009 | Published: 02 Jun 2009
Recently, many businesses have used lean principles to move from a decentralized corporate management mode to a hybrid model - recognizing that different functions require different levels of centralized management to be efficient and effective. Read this whitepaper to learn a three-tiered approach to improving your operations.
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WHITE PAPER:   Posted: 21 Aug 2009 | Published: 01 Jun 2009
This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.
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WHITE PAPER:   Posted: 23 Oct 2009 | Published: 23 Oct 2009
This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
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WHITE PAPER:   Posted: 10 Dec 2008 | Published: 01 Oct 2006
Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations.
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WHITE PAPER:   Posted: 05 Dec 2008 | Published: 05 Dec 2008
Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
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