WHITE PAPER:   Posted: 25 Nov 2008 | Published: 18 Nov 2008
Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
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WHITE PAPER:   Posted: 29 Sep 2008 | Published: 29 Sep 2008
This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
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WHITE PAPER:   Posted: 19 Sep 2008 | Published: 19 Sep 2008
This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers.
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WHITE PAPER:   Posted: 20 Aug 2008 | Published: 20 Aug 2008
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
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WHITE PAPER:   Posted: 08 Aug 2008 | Published: 01 Jan 2007
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
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WHITE PAPER:   Posted: 26 Jun 2008 | Published: 01 Jan 2007
This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
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WHITE PAPER:   Posted: 20 Jun 2008 | Published: 01 Dec 2007
EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
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WHITE PAPER:   Posted: 19 Mar 2008 | Published: 19 Mar 2008
Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.
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WHITE PAPER:   Posted: 23 Jan 2008 | Published: 01 Jan 2008
Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
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WHITE PAPER:   Posted: 26 Sep 2007 | Published: 01 Sep 2007
Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
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WHITE PAPER:   Posted: 02 Mar 2007 | Published: 01 Jul 2006
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
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