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Campaign Management
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Most Popular Campaign Management Reports

Seven Email Marketing Refreshes

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8 Seconds to Capture Attention: Silverpop's Landing Page Report

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Drive Sales Performance: Keys to preparing your reps for today's sale environment

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Seven Email Marketing Refreshes

WHITE PAPER:   Posted: 06 Oct 2008 | Published: 04 Oct 2008
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
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 by Bronto Software


That Was Then This Is Now: The New Rules of Email Marketing

WHITE PAPER:   Posted: 08 Aug 2008 | Published: 01 Jan 2004
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
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 by Silverpop Systems Inc.


8 Seconds to Capture Attention: Silverpop's Landing Page Report

WHITE PAPER:   Posted: 08 Aug 2008 | Published: 01 Jan 2007
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
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 by Silverpop Systems Inc.


Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers

WHITE PAPER:   Posted: 08 Aug 2008 | Published: 01 Aug 2008
Read this whitepaper to learn how to use Web Analytics data to better understand your customers' needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.
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 by Silverpop Systems Inc.


Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities

WHITE PAPER:   Posted: 20 Jun 2008 | Published: 01 Oct 2007
An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
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 by Aprimo, Inc.


6 Simple Solutions for Measuring Marketing Performance

WHITE PAPER:   Posted: 20 Jun 2008 | Published: 01 Dec 2007
EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
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 by Aprimo, Inc.



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