WHITE PAPER:   Posted: 18 Nov 2008 | Published: 18 Nov 2008
This document describes how Opus Research evaluates seven ways that firms can build a customer-centric organization and enhance the customer experience.
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WHITE PAPER:   Posted: 18 Nov 2008 | Published: 18 Nov 2008
Survey respondents illustrated a sophisticated understanding of the consumer profile of the millennial, a sampling comments point to convenience, customisation, community and "cool" as motivating factors for millennials.
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WHITE PAPER:   Posted: 08 Oct 2008 | Published: 08 Oct 2008
VoC is an approach that can guide enterprises in meeting the spectrum of sales, marketing, customer support, brand and reputation management, product service design, and quality demands.
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WHITE PAPER:   Posted: 19 Sep 2008 | Published: 19 Sep 2008
This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
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WHITE PAPER:   Posted: 10 Sep 2008 | Published: 10 Sep 2008
This whitepaper shows you how contact centers can deliver differentiated customer service, build more profitable customer relationships and demonstrate the ROI on customer interaction solutions.
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WHITE PAPER:   Posted: 01 Sep 2008 | Published: 25 Dec 2006
Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental to do later box, but the reasons to make it a priority are compelling. Read this paper to discover why.
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WHITE PAPER:   Posted: 02 Mar 2007 | Published: 01 Jul 2006
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
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