WHITE PAPER:   Posted: 04 Dec 2008 | Published: 04 Dec 2008
Download an essential chapter from "Implementing Database Security and Auditing" (Elsevier Digital Press), authored by database security expert and Guardium CTO Ron Bennatan, Ph. D.
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WHITE PAPER:   Posted: 29 Sep 2008 | Published: 29 Sep 2008
This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
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WHITE PAPER:   Posted: 14 Aug 2008 | Published: 14 Aug 2008
This white paper on CRM discusses data synchronisation, which enables mobile users to access up to date corporate data on their "disconnected" devices.
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WHITE PAPER:   Posted: 20 Jun 2008 | Published: 01 Mar 2008
MRM automates core marketing processes through a combination of workflow and role-based applications to the team members who must work together to make marketing happen.
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WHITE PAPER:   Posted: 20 Jun 2008 | Published: 01 Oct 2007
An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
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WHITE PAPER:   Posted: 20 Jun 2008 | Published: 01 Nov 2007
Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.
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WHITE PAPER:   Posted: 20 Jun 2008 | Published: 01 Dec 2007
EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
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WHITE PAPER:   Posted: 02 Jun 2008 | Published: 01 Mar 2008
This IDC white paper explores the benefits of employing a vertical CRM application based on industry best practices. Learn challenges, opportunities and benefits of vertical applications as well as advice for industry-specific solutions.
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WHITE PAPER:   Posted: 02 Jun 2008 | Published: 01 Feb 2008
This Yankee Group white paper explores what companies must do beyond software as a service (SaaS) solutions to improve sales effectiveness, increase customer satisfaction and provide a differentiated customer experience.
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WHITE PAPER:   Posted: 03 Apr 2008 | Published: 01 Jan 2004
This white paper identifies the most important capabilities of an effective enterprise application training platform.
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WHITE PAPER:   Posted: 25 Jan 2008 | Published: 18 Jan 2008
Software as a service (SaaS) integration problems cannot be solved with traditional software and custom coding solutions. Learn how you can quickly integrate SaaS applications with your critical customer data.
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WHITE PAPER:   Posted: 08 Nov 2007 | Published: 01 Sep 2007
This white paper discusses customer data integration challenges facing businesses with mixed deployments and presents Oracle's vision and solution for comprehensive integration with Oracle's Siebel CRM On Demand.
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WHITE PAPER:   Posted: 19 Oct 2007 | Published: 03 Oct 2007
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
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WHITE PAPER:   Posted: 26 Sep 2007 | Published: 01 Sep 2007
Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
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WHITE PAPER:   Posted: 02 Mar 2007 | Published: 01 Jul 2006
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
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