EBOOK:   Posted: 09 Nov 2009 | Published: 09 Nov 2009
In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
Get This Now

WHITE PAPER:   Posted: 04 Nov 2009 | Published: 02 Nov 2009
Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
Get This Now

WHITE PAPER:   Posted: 29 Oct 2009 | Published: 02 Jun 2009
Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
Get This Now

WHITE PAPER:   Posted: 26 Oct 2009 | Published: 26 Oct 2009
Read this paper to learn how analytics can help you leverage the right combination of people, processes, and information. With analytics, you can analyze your sales and marketing processes to gain insights more quickly and improve business performance. Read on to learn how by using analytics you can increase top-line revenue.
Get This Now

WHITE PAPER:   Posted: 23 Oct 2009 | Published: 23 Oct 2009
This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
Get This Now

WEBCAST:   Posted: 19 Oct 2009 | Premiered: Available On Demand
As a sales manager, you may not have access to business analytics that may be telling a story about your team's performance. What analytics do you need in order to answer questions that may come down from upper management? In this session, you'll learn about what you need to see, report on, and summarize to manage your team's performance.
Get This Now

CASE STUDY:   Posted: 19 Oct 2009 | Published: 19 Oct 2009
In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.
Get This Now

CASE STUDY:   Posted: 09 Oct 2009 | Published: 30 Sep 2009
Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
Get This Now

PRESENTATION TRANSCRIPT:   Posted: 05 Oct 2009 | Published: 05 Oct 2009
This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Get This Now

WEBCAST:   Posted: 11 Sep 2009 | Premiered: Available On Demand
This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Get This Now

PODCAST:   Posted: 11 Sep 2009 | Premiered: 10 Sep 2009
This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Get This Now

CASE STUDY:   Posted: 21 Aug 2009 | Published: 23 Mar 2009
This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
Get This Now

WEBCAST:   Posted: 21 Aug 2009 | Premiered: Available On Demand
View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.
Get This Now

WEBCAST:   Posted: 21 Aug 2009 | Premiered: Available On Demand
View this on-demand Webinar series with Roger Courville, Webinar expert and author of the new book, The Virtual Presenter's Handbook, for a 3-part Webinar series on how to plan, design, and present your own Web events like a pro.
Get This Now

WHITE PAPER:   Posted: 21 Aug 2009 | Published: 01 Dec 2008
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
Get This Now