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How to Use the Six Laws of Persuasion during a Negotiation

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Content Mapped to Buying Stages Powers Nurturing Results

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A Guide to the Value of Reliable Data in Retail Banking

WHITE PAPER:   Posted: 04 Nov 2009 | Published: 02 Nov 2009
Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
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 by DataFlux Corporation


Achieving Sustained Growth through Operational Excellence

WHITE PAPER:   Posted: 29 Oct 2009 | Published: 02 Jun 2009
Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
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 by SAP AG


Using Advanced Analytics: Gain Insight into Your Revenue Stream

WHITE PAPER:   Posted: 26 Oct 2009 | Published: 26 Oct 2009
Read this paper to learn how analytics can help you leverage the right combination of people, processes, and information. With analytics, you can analyze your sales and marketing processes to gain insights more quickly and improve business performance. Read on to learn how by using analytics you can increase top-line revenue.
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 by SAP BusinessObjects


How to Maximize Revenue by Sending Targeted Promotions to Customers

WHITE PAPER:   Posted: 23 Oct 2009 | Published: 23 Oct 2009
This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
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 by Infor CRM


Don't Be Blind-Sided: How to Use Your Salesforce.com Data to Improve Sales Performance

WEBCAST:   Posted: 19 Oct 2009 | Premiered: Available On Demand
As a sales manager, you may not have access to business analytics that may be telling a story about your team's performance. What analytics do you need in order to answer questions that may come down from upper management? In this session, you'll learn about what you need to see, report on, and summarize to manage your team's performance.
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 by Birst


Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst

CASE STUDY:   Posted: 19 Oct 2009 | Published: 19 Oct 2009
In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.
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 by Birst


How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline

WHITE PAPER:   Posted: 07 Oct 2009 | Published: 07 Oct 2009
In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
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 by Genius.com


Content Mapped to Buying Stages Powers Nurturing Results

WHITE PAPER:   Posted: 07 Oct 2009 | Published: 07 Oct 2009
This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
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 by Genius.com


The Science and Art of Selling

WHITE PAPER:   Posted: 07 Oct 2009 | Published: 07 Oct 2009
This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts.
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 by Genius.com


Creating Sales Opportunities with Lead Scoring

WHITE PAPER:   Posted: 07 Oct 2009 | Published: 07 Oct 2009
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
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 by Genius.com


Improve Lead Generation and Clean Up Your Pipeline: Generate Better Leads for Better Sales Results

WHITE PAPER:   Posted: 07 Oct 2009 | Published: 07 Oct 2009
Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues.
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 by Genius.com


Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

PRESENTATION TRANSCRIPT:   Posted: 05 Oct 2009 | Published: 05 Oct 2009
This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
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 by TIBCO Spotfire Division


Relavis CRM: Exclusively for Lotus Notes

WHITE PAPER:   Posted: 16 Sep 2009 | Published: 16 Sep 2009
CRM is all about sharing knowledge to drive more revenue and better support your customers. Relavis CRM will provide you with all the information you need to make the right decisions about your customers and prospects.
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 by Relavis Corporation


Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

WEBCAST:   Posted: 11 Sep 2009 | Premiered: Available On Demand
This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
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 by TIBCO Spotfire Division


Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

PODCAST:   Posted: 11 Sep 2009 | Premiered: 10 Sep 2009
This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
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 by TIBCO Spotfire Division


1 - 15 of 60 Matches

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