EBOOK:   Posted: 09 Nov 2009 | Published: 09 Nov 2009
In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
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WHITE PAPER:   Posted: 04 Nov 2009 | Published: 02 Nov 2009
Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
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WHITE PAPER:   Posted: 05 Dec 2008 | Published: 05 Dec 2008
The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.
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WEBCAST:   Posted: 26 Oct 2009 | Premiered: Available On Demand
As a salesforce.com customer, you understand gathering data is only the first step towards success. Reports from Salesforce still require a lot of hands-on manipulation to get to the level of insight you and your executives need to make effective decisions.
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WHITE PAPER:   Posted: 21 Aug 2009 | Published: 01 Dec 2008
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
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WHITE PAPER:   Posted: 08 Jun 2009 | Published: 01 Jun 2009
Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle.
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WHITE PAPER:   Posted: 27 Apr 2009 | Published: 27 Apr 2009
Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle.
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CASE STUDY:   Posted: 21 Aug 2009 | Published: 23 Mar 2009
This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
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WHITE PAPER:   Posted: 26 Sep 2007 | Published: 01 Sep 2007
Explore four Customer Relationship Management (CRM) deployment scenarios and how to choose a CRM solution that will best meet your company's needs today and support your business as it grows and evolves.
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WHITE PAPER:   Posted: 10 Jun 2009 | Published: 10 Jun 2009
Read this free white paper to see how mobile CRM will give your sales team a winning record on the road.
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WHITE PAPER:   Posted: 10 Jun 2009 | Published: 10 Jun 2009
Read this white paper to learn how investing in a new loyalty solution or improving your existing one will enable you to truly differentiate your business around the customer experience and drive lasting relationships.
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WHITE PAPER:   Posted: 20 Feb 2009 | Published: 20 Feb 2009
This paper explores core principles companies can use to help them select a CRM system.
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WHITE PAPER:   Posted: 23 Jul 2009 | Published: 23 Jul 2009
How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
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WHITE PAPER:   Posted: 20 Feb 2009 | Published: 20 Feb 2009
This white paper provides core principles companies can use to help them select a CRM system that each sales user feels was built just for them.
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WHITE PAPER:   Posted: 20 Feb 2009 | Published: 20 Feb 2009
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
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