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Seven Email Marketing Refreshes

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Seven Email Marketing Refreshes

WHITE PAPER:   Posted: 06 Oct 2008 | Published: 04 Oct 2008
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
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 by Bronto Software


5 Fast Payoffs from Investing in a Demand Generation Solution

WHITE PAPER:   Posted: 29 Sep 2008 | Published: 29 Sep 2008
This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
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 by Manticore Technology


Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers

WHITE PAPER:   Posted: 08 Aug 2008 | Published: 01 Aug 2008
Read this whitepaper to learn how to use Web Analytics data to better understand your customers' needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.
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 by Silverpop Systems Inc.


When Hot's Not: Lead Scoring for Better Results

WHITE PAPER:   Posted: 26 Jun 2008 | Published: 01 Jun 2008
This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.
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 by Vtrenz, Inc


Women in Charge

JOURNAL ARTICLE:   Posted: 03 Apr 2007 | Published: 01 Apr 2007
Count CIOs among the powerful women who will rise to the highest posts in their careers in 2007. Here are some who have already made it.
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 by CIO Decisions


Who's Minding the Gender Gap in IT?

JOURNAL ARTICLE:   Posted: 03 Apr 2007 | Published: 01 Apr 2007
Paul Rudnick, who wrote the screenplay for The Stepford Wives, noted that "men only evolve with a gun at their head." The implication is that men are more stubborn and less prone to evolutionary advances than women.
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 by CIO Decisions



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