WHITE PAPER:   Posted: 18 Nov 2008 | Published: 18 Nov 2008
This document describes how Opus Research evaluates seven ways that firms can build a customer-centric organization and enhance the customer experience.
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WHITE PAPER:   Posted: 13 Nov 2008 | Published: 13 Nov 2008
Read this paper to see the research and to learn the eight steps that Forrester recommends for customer experience executives in this environment in preparation for tightened budgets, intensified focus on costs, and customer dissatisfaction.
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WHITE PAPER:   Posted: 19 Sep 2008 | Published: 19 Sep 2008
The customer-driven age is upon us and succeeding in this environment requires a new set of goals and a new set of tools. Learn how CRM is the catalyst to transform organizations, empower employees and capitalize on new market opportunities.
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WHITE PAPER:   Posted: 02 Jun 2008 | Published: 01 Mar 2008
This IDC white paper explores the benefits of employing a vertical CRM application based on industry best practices. Learn challenges, opportunities and benefits of vertical applications as well as advice for industry-specific solutions.
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WHITE PAPER:   Posted: 26 Sep 2007 | Published: 01 Sep 2007
Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
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WHITE PAPER:   Posted: 26 Sep 2007 | Published: 01 Sep 2007
Explore four Customer Relationship Management (CRM) deployment scenarios and how to choose a CRM solution that will best meet your company's needs today and support your business as it grows and evolves.
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