PODCAST:   Posted: 18 Nov 2009 | Premiered: 18 Nov 2009
Can't decide whether to build or buy a CRM system? This podcast presents a third solution that is an application development platform that provides the building blocks for faster, cost-effective application development that achieves a better fit for your business’ processes.
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WHITE PAPER:   Posted: 11 Nov 2009 | Published: 11 Nov 2009
This white paper provides everything the CIO and IT team must know to evaluate a CRM system based on the critical business and technical issues that matter to IT directors and chief information and technology officers.
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WHITE PAPER:   Posted: 11 Nov 2009 | Published: 11 Nov 2009
This white paper compares and contrasts the two primary alternatives to thin clients and examines the differentiating characteristics that could impact your CRM implementation. Read on to learn why a smart client CRM solution may be a smarter choice.
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WHITE PAPER:   Posted: 19 Oct 2009 | Published: 19 Oct 2009
This white paper highlights the important role technology can play in the innovation process and looks at how a customer-focused approach to innovation can be supported by flexible customer relationship management tools. It explains how businesses can use CRM to foster and implement customer-centric innovation, enhancing the customer experience.
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WHITE PAPER:   Posted: 23 Jul 2009 | Published: 23 Jul 2009
How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
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WHITE PAPER:   Posted: 10 Jun 2009 | Published: 09 Jun 2009
This white paper looks at the top three reasons that CRM initiatives fail to achieve their goals and provides clear, practical recommendations for ensuring that your CRM initiative avoids these pitfalls and delivers desired returns.
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WHITE PAPER:   Posted: 20 Feb 2009 | Published: 20 Feb 2009
This paper outlines the technology building blocks that enable you to create an information-rich environment that empowers your workforce to perform at its peak. Learn how to use data to its fullest--without having to become IT experts.
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WHITE PAPER:   Posted: 20 Feb 2009 | Published: 20 Feb 2009
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
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WHITE PAPER:   Posted: 20 Feb 2009 | Published: 20 Feb 2009
This white paper explains how financial services firms across the industry and around the globe can use customer-centric strategies and CRM tools to maximize the value and loyalty of their client base and gain insight into new areas of opportunity.
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WHITE PAPER:   Posted: 20 Feb 2009 | Published: 20 Feb 2009
This white paper provides core principles companies can use to help them select a CRM system that each sales user feels was built just for them.
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