Collection of White Papers, Webcasts, Case Studies and Product Information by Portrait Software

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	Optimizing Customer Retention Programs WHITE PAPER: Posted: 16 Dec 2008 \| Published: 16 Dec 2008 Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI. Get This Now

	Managing Customer Profitability with Martha Rogers PODCAST: Posted: 10 Dec 2008 \| Premiered: 09 Dec 2008 Listen to Martha's podcast for best practices on building customer profitability through CSRs and tips for treating each customer as an individual. Get This Now

	Aberdeen Group Report: Customer Analytics - Segmentation beyond Demographics BOOK: Posted: 11 Nov 2008 \| Published: 11 Nov 2008 This report articulates feedback from 220 organizations, the findings demonstrate how top performing organizations leverage more than demographics for segmentation and deliver demonstrably higher performance as a result. Get This Now

	US Bank® Raises the Bar in Cross-sell Marketing using Next Generation Uplift Modeling WEBCAST: Posted: 21 Oct 2008 \| Premiered: Available On Demand View this Webcast and learn how best-in-class companies such as US Bank are delivering deep-targeted campaigns, which drive down marketing costs and increase campaign ROI using next generation Uplift modeling. Get This Now

	Identifying Who Can Be Saved and Who Will Be Driven Away by Retention Activity: Using Uplift Modeling to Reduce Churn in Mobile Telephony WHITE PAPER: Posted: 08 Oct 2008 \| Published: 08 Oct 2008 The adoption of uplift modeling requires operators to embrace fully the use of systematically randomized control groups, and commits them to using sophisticated, modern uplift modeling methods. Get This Now

	The Relevance Revolution: Making the Move from Personalized to Individualized Marketing WHITE PAPER: Posted: 17 Sep 2008 \| Published: 17 Sep 2008 This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest. Get This Now

	The Profit-Minded Contact Center - Building an ROI Case for Customer Interaction Solutions in Financial Services. WHITE PAPER: Posted: 10 Sep 2008 \| Published: 10 Sep 2008 This whitepaper shows you how contact centers can deliver differentiated customer service, build more profitable customer relationships and demonstrate the ROI on customer interaction solutions. Get This Now

	Treating 11 Million Customers as Individuals: How Nationwide Building Society Made Customer Relationship Management Deliver Returns CASE STUDY: Posted: 04 Sep 2007 \| Published: 01 Jul 2006 Nationwide needed an IT system that could support customer care across its customer-facing channels, including call centers, branches and Internet. Read this case study and see how Nationwide maximized the value of its customer interactions. Get This Now


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