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Optimize Customer Experience to Achieve Competitive Advantage

WHITE PAPER:   Posted: 21 Oct 2009 | Published: 21 Oct 2009
Outsourcing Center and Wipro performed a survey that aimed to gauge how banking institutions are doing with their customer experience initiatives. While not a complete picture of how these financial institutions are progressing with their customer experience efforts, survey results point to some general trends and beliefs in this important area.
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