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 MORE GENERAL: Customer Service
 MORE SPECIFIC: Churn |  Customer Loyalty |  Customer Retention

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The Technology of Innovation: Using CRM to Enable Customer-Centric Innovation

WHITE PAPER:   Posted: 19 Oct 2009 | Published: 19 Oct 2009
This white paper highlights the important role technology can play in the innovation process and looks at how a customer-focused approach to innovation can be supported by flexible customer relationship management tools. It explains how businesses can use CRM to foster and implement customer-centric innovation, enhancing the customer experience.
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The Top 3 Reasons CRM Initiatives (Still) Fail - And How To Avoid Them

WHITE PAPER:   Posted: 10 Jun 2009 | Published: 09 Jun 2009
This white paper looks at the top three reasons that CRM initiatives fail to achieve their goals and provides clear, practical recommendations for ensuring that your CRM initiative avoids these pitfalls and delivers desired returns.
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How to Ensure That Your Employees Will Want to Use CRM

WHITE PAPER:   Posted: 20 Feb 2009 | Published: 20 Feb 2009
This paper outlines the technology building blocks that enable you to create an information-rich environment that empowers your workforce to perform at its peak. Learn how to use data to its fullest--without having to become IT experts.
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