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Why CRM? The Business Case for Customer Relationship Management

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Reports on CRM Software published by Oracle Corporation

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Oracle Vertical CRM Applications: Realizing Business Benefit Through Industry Best Practices

WHITE PAPER:   Posted: 02 Jun 2008 | Published: 01 Mar 2008
This IDC white paper explores the benefits of employing a vertical CRM application based on industry best practices. Learn challenges, opportunities and benefits of vertical applications as well as advice for industry-specific solutions.
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Software as a Service Dramatically Improves CRM Success

WHITE PAPER:   Posted: 02 Jun 2008 | Published: 01 Feb 2008
This Yankee Group white paper explores what companies must do beyond software as a service (SaaS) solutions to improve sales effectiveness, increase customer satisfaction and provide a differentiated customer experience.
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Taking On-Demand CRM Integration to the Next Level

WHITE PAPER:   Posted: 08 Nov 2007 | Published: 01 Sep 2007
This white paper discusses customer data integration challenges facing businesses with mixed deployments and presents Oracle's vision and solution for comprehensive integration with Oracle's Siebel CRM On Demand.
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CRM Your Salespeople Will Love

WHITE PAPER:   Posted: 26 Sep 2007 | Published: 01 Sep 2007
Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
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Why CRM? The Business Case for Customer Relationship Management

WHITE PAPER:   Posted: 02 Mar 2007 | Published: 01 Jul 2006
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
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