CASE STUDY:   Posted: 07 Nov 2008 | Published: 06 Nov 2008
Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.
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CASE STUDY:   Posted: 07 Nov 2008 | Published: 06 Nov 2008
Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
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WHITE PAPER:   Posted: 20 Jun 2008 | Published: 01 Oct 2007
An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
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WHITE PAPER:   Posted: 20 Jun 2008 | Published: 01 Nov 2007
Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.
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