CASE STUDY:   Posted: 07 Nov 2008 | Published: 06 Nov 2008
Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.
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WHITE PAPER:   Posted: 20 Jun 2008 | Published: 01 Mar 2008
MRM automates core marketing processes through a combination of workflow and role-based applications to the team members who must work together to make marketing happen.
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WHITE PAPER:   Posted: 20 Jun 2008 | Published: 01 Dec 2007
EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
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