WHITE PAPER:   Posted: 07 Nov 2008 | Published: 06 Nov 2008
The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.
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CASE STUDY:   Posted: 07 Nov 2008 | Published: 06 Nov 2008
Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.
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CASE STUDY:   Posted: 07 Nov 2008 | Published: 06 Nov 2008
Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.
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CASE STUDY:   Posted: 07 Nov 2008 | Published: 06 Nov 2008
Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
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CASE STUDY:   Posted: 24 Jun 2008 | Published: 24 Jun 2008
This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend.
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WHITE PAPER:   Posted: 24 Jun 2008 | Published: 01 Jun 2008
MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
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WHITE PAPER:   Posted: 20 Jun 2008 | Published: 01 Mar 2008
MRM automates core marketing processes through a combination of workflow and role-based applications to the team members who must work together to make marketing happen.
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WHITE PAPER:   Posted: 20 Jun 2008 | Published: 01 Nov 2007
Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.
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WHITE PAPER:   Posted: 20 Jun 2008 | Published: 01 Dec 2007
This paper will describe core processes which are critical to fully leverage an MFS application.
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