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Marketing Information Systems sponsored by Aprimo, Inc.
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Most Popular Marketing Information Systems Reports |
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sponsored by Aprimo, Inc.
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Reports on Marketing Information Systems published by Aprimo, Inc. | |
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CASE STUDY: Posted: 24 Jun 2008 | Published: 24 Jun 2008
This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend.
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WHITE PAPER: Posted: 24 Jun 2008 | Published: 01 Jun 2008
MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
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