It’s the rare person who likes to receive sales phone calls, and rarer is the one who likes to make them.

It’s common, however, for a business to need to fill the sales pipeline. Call prospecting remains a sales strategy because it does the job. At a minimum it builds a database of sales opportunities. At best it converts cold calls and warm leads into immediate sales.

The truth about effective call prospecting is that it’s a numbers game: the more calls you make, the better your chance of attaining customers. Just one customer could be enough to make your sales numbers.

Continue reading this paper to learn nine tips for effective calling.