Judith Hurwitz
President, Hurwitz and Associates
Judith S. Hurwitz is President and CEO of Hurwitz Group, Inc., a strategy consulting and research firm focused on distributed computing technologies. A pioneer in anticipating technology innovation and adoption, Judith advocates for a pragmatic adoption of an architectural and business approach to the emerging market for cloud computing, service orientation, and service management. She has served as a trusted advisor to many industry leaders over the years.

Marcia Kaufman
Founding Partner, Hurwitz and Associates
Marcia Kaufman has more than 20 years of experience in business strategy, industry research, service oriented architecture, software quality, information management, and analytics. Marcia has worked within the financial services, manufacturing, and services industries. In addition to publishing a regular technology blog, Marcia has written extensively on SOA, information management, and the business value of information technology. Marcia is a co-author of Service Oriented Architecture For Dummies, 2nd Edition (Wiley Publishing 2009).