Recent advances in server technology present a prime opportunity to approach your customers about refreshing their data center servers. New server innovations enable them to reap near-term and long-term cost and performance benefits. A new multi-core server from Dell and powered by Intel can do the work of nine older single-core servers, while using less energy and facility space. Moreover, it can deliver return on investment (ROI) in as little as nine months. Moving beyond ROI, new server designs and more powerful processors can substantially reduce total cost of ownership (TCO) in the data center.