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Building a Global B2B Brand
sponsored by Wipro Technologies
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It was clear that if Wipro wanted to be recognized among the Top 5 global IT companies, the company needed to take its branding efforts to a whole new level and come up with a distinct positioning that would increase awareness levels among the target Fortune 1000 companies. But, compared to its global peers, Wipro was constrained in terms of budgets. Read this paper to learn about the innovative branding methods the company implemented to take them to the next level.
(THIS RESOURCE IS NO LONGER AVAILABLE.)
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Available Resources from Wipro Technologies
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sponsored by Wipro Technologies
WHITE PAPER:
Posted: 17 Sep 2009 |
Published:
11 Aug 2009
This paper evaluates the impact of changing market landscape on enterprise application service offerings, and evaluates traditional service models in today's context and attempts to evangelize an innovative service model which meets the need of the hour-- faster ROI at lower TCO.
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