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Product:  Siebel Marketing
Company:  Oracle Corporation
Type:  Software
Description:  Oracle's Siebel Marketing streamlines the planning, execution, and budgeting of personalized, permission-based campaigns. It provides integrated workflow and collaboration capabilities for campaign approval and execution; financial modeling to optimize allocation of marketing dollars; and a marketing command center to track campaigns across the enterprise. Marketers can easily create and automate rich multistage, recurring, and event-triggered campaigns that include different offers, approaches, and channels.
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Related Products:  Campaign Management | Permission Marketing | Sales and Marketing Software

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