WHITE PAPER:   Posted: 22 Jul 2009 | Published: 22 Jul 2009
Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
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WEBCAST:   Posted: 08 Jul 2009 | Premiered: Available On Demand
This webcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient.
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WHITE PAPER:   Posted: 19 Jun 2009 | Published: 19 Jun 2009
Organizations need technology that can unlock the value of information. Information can drive new insights to help transform and significantly improve the business, especially critical in an uncertain economy. This paper highlights common mistakes companies make in a down economy and discusses how organizations can use business intelligence to...
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EBOOK:   Posted: 10 Jun 2009 | Published: 10 Jun 2009
Selling in today's economy is tough. And simply doing more of the same is not the way to survive, much less thrive, in today's economy. There are important dos and don'ts in times like these. This eBook is your industry-specific roadmap out of the economic slump.
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WHITE PAPER:   Posted: 05 Jun 2009 | Published: 02 Jun 2009
Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organisation, enabling management by facts.
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WHITE PAPER:   Posted: 04 Jun 2009 | Published: 02 Jun 2009
Recently, many businesses have used lean principles to move from a decentralized corporate management mode to a hybrid model - recognizing that different functions require different levels of centralized management to be efficient and effective. Read this whitepaper to learn a three-tiered approach to improving your operations.
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SOFTWARE DEMO:   Posted: 19 May 2009 | Published: 19 May 2009
In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.
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WHITE PAPER:   Posted: 05 May 2009 | Published: 01 Dec 2007
Customer data mining and predictive analytics helps achieve customer innovation, strengthen brand and lift sales. Gain further customer insight with four attributes of a predictive enterprise so you can start putting customer innovation to work.
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ANALYST BRIEF:   Posted: 02 Mar 2009 | Published: 02 Mar 2009
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
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WHITE PAPER:   Posted: 20 Feb 2009 | Published: 20 Feb 2009
Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers.
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WHITE PAPER:   Posted: 20 Feb 2009 | Published: 20 Feb 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions.
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WHITE PAPER:   Posted: 20 Feb 2009 | Published: 20 Feb 2009
This paper makes the case for using predictive analytics to drive organic growth, and gives two different methods for measuring financial return.
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CASE STUDY:   Posted: 20 Feb 2009 | Published: 20 Feb 2009
To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.
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WHITE PAPER:   Posted: 20 Feb 2009 | Published: 20 Feb 2009
This paper explores core principles companies can use to help them select a CRM system.
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WHITE PAPER:   Posted: 20 Feb 2009 | Published: 20 Feb 2009
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
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